diff --git a/authentik/root/settings.py b/authentik/root/settings.py
index 26d1ed876..e3c163852 100644
--- a/authentik/root/settings.py
+++ b/authentik/root/settings.py
@@ -19,12 +19,11 @@ from sentry_sdk.integrations.django import DjangoIntegration
 from sentry_sdk.integrations.redis import RedisIntegration
 from sentry_sdk.integrations.threading import ThreadingIntegration
 
-from authentik import ENV_GIT_HASH_KEY, __version__, get_build_hash, get_full_version
+from authentik import ENV_GIT_HASH_KEY, __version__, get_build_hash
 from authentik.core.middleware import structlog_add_request_id
 from authentik.lib.config import CONFIG
 from authentik.lib.logging import add_process_id
 from authentik.lib.sentry import before_send
-from authentik.lib.utils.http import get_http_session
 from authentik.lib.utils.reflection import get_env
 from authentik.stages.password import BACKEND_APP_PASSWORD, BACKEND_INBUILT, BACKEND_LDAP
 
@@ -413,29 +412,6 @@ if _ERROR_REPORTING:
         "Error reporting is enabled",
         env=CONFIG.y("error_reporting.environment", "customer"),
     )
-if not CONFIG.y_bool("disable_startup_analytics", False):
-    should_send = env not in ["dev", "ci"]
-    if should_send:
-        try:
-            get_http_session().post(
-                "https://goauthentik.io/api/event",
-                json={
-                    "domain": "authentik",
-                    "name": "pageview",
-                    "referrer": get_full_version(),
-                    "url": (
-                        f"http://localhost/{env}?utm_source={get_full_version()}&utm_medium={env}"
-                    ),
-                },
-                headers={
-                    "User-Agent": sha512(str(SECRET_KEY).encode("ascii")).hexdigest()[:16],
-                    "Content-Type": "application/json",
-                },
-                timeout=5,
-            )
-        # pylint: disable=bare-except
-        except:  # nosec
-            pass
 
 # Static files (CSS, JavaScript, Images)
 # https://docs.djangoproject.com/en/2.1/howto/static-files/
diff --git a/lifecycle/gunicorn.conf.py b/lifecycle/gunicorn.conf.py
index fa0c25ec5..22cfa2707 100644
--- a/lifecycle/gunicorn.conf.py
+++ b/lifecycle/gunicorn.conf.py
@@ -1,11 +1,17 @@
 """Gunicorn config"""
 import os
 import pwd
+from hashlib import sha512
 from multiprocessing import cpu_count
 
 import structlog
 from kubernetes.config.incluster_config import SERVICE_HOST_ENV_NAME
 
+from authentik import get_full_version
+from authentik.lib.config import CONFIG
+from authentik.lib.utils.http import get_http_session
+from authentik.lib.utils.reflection import get_env
+
 bind = "127.0.0.1:8000"
 
 try:
@@ -69,3 +75,31 @@ def worker_exit(server, worker):
     from prometheus_client import multiprocess
 
     multiprocess.mark_process_dead(worker.pid)
+
+
+if not CONFIG.y_bool("disable_startup_analytics", False):
+    env = get_env()
+    should_send = env not in ["dev", "ci"]
+    if should_send:
+        try:
+            get_http_session().post(
+                "https://goauthentik.io/api/event",
+                json={
+                    "domain": "authentik",
+                    "name": "pageview",
+                    "referrer": get_full_version(),
+                    "url": (
+                        f"http://localhost/{env}?utm_source={get_full_version()}&utm_medium={env}"
+                    ),
+                },
+                headers={
+                    "User-Agent": sha512(str(CONFIG.y("secret_key")).encode("ascii")).hexdigest()[
+                        :16
+                    ],
+                    "Content-Type": "application/json",
+                },
+                timeout=5,
+            )
+        # pylint: disable=bare-except
+        except:  # nosec
+            pass