diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index e9f4d9ea4..03ec27a04 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -131,7 +131,7 @@ When you are creating an enhancement suggestion, please fill in [the template](h
 
 authentik can be run locally, all though depending on which part you want to work on, different pre-requisites are required.
 
-This is documented in the [developer docs](https://goauthentik.io/developer-docs/)
+This is documented in the [developer docs](https://goauthentik.io/developer-docs/?utm_source=github)
 
 ### Pull Requests
 
diff --git a/README.md b/README.md
index 7eddadbf8..21af7b456 100644
--- a/README.md
+++ b/README.md
@@ -20,9 +20,9 @@ authentik is an open-source Identity Provider focused on flexibility and versati
 
 ## Installation
 
-For small/test setups it is recommended to use docker-compose, see the [documentation](https://goauthentik.io/docs/installation/docker-compose/)
+For small/test setups it is recommended to use docker-compose, see the [documentation](https://goauthentik.io/docs/installation/docker-compose/?utm_source=github)
 
-For bigger setups, there is a Helm Chart [here](https://github.com/goauthentik/helm). This is documented [here](https://goauthentik.io/docs/installation/kubernetes/)
+For bigger setups, there is a Helm Chart [here](https://github.com/goauthentik/helm). This is documented [here](https://goauthentik.io/docs/installation/kubernetes/?utm_source=github)
 
 ## Screenshots
 
@@ -33,7 +33,7 @@ Light | Dark
 
 ## Development
 
-See [Development Documentation](https://goauthentik.io/developer-docs/)
+See [Development Documentation](https://goauthentik.io/developer-docs/?utm_source=github)
 
 ## Security
 
diff --git a/authentik/core/templates/login/base_full.html b/authentik/core/templates/login/base_full.html
index a29870e42..eee976eec 100644
--- a/authentik/core/templates/login/base_full.html
+++ b/authentik/core/templates/login/base_full.html
@@ -61,7 +61,7 @@
                 {% endfor %}
                 {% if tenant.branding_title != "authentik" %}
                 <li>
-                    <a href="https://goauthentik.io">
+                    <a href="https://goauthentik.io?utm_source=authentik">
                         {% trans 'Powered by authentik' %}
                     </a>
                 </li>
diff --git a/authentik/stages/email/templates/email/base.html b/authentik/stages/email/templates/email/base.html
index 3797461a1..003f0e5f0 100644
--- a/authentik/stages/email/templates/email/base.html
+++ b/authentik/stages/email/templates/email/base.html
@@ -21,7 +21,7 @@
                         <div class="footer">
                             <table width="100%">
                                 <tr>
-                                    <td class="aligncenter content-block">Powered by <a href="https://goauthentik.io">authentik</a>.</td>
+                                    <td class="aligncenter content-block">Powered by <a href="https://goauthentik.io?utm_source=authentik&utm_medium=email">authentik</a>.</td>
                                 </tr>
                             </table>
                         </div>
diff --git a/internal/outpost/proxyv2/templates/error.html b/internal/outpost/proxyv2/templates/error.html
index 7bc4b18e6..f8853f6d7 100644
--- a/internal/outpost/proxyv2/templates/error.html
+++ b/internal/outpost/proxyv2/templates/error.html
@@ -52,7 +52,7 @@
                     <p></p>
                     <ul class="pf-c-list pf-m-inline">
                         <li>
-                            <a href="https://goauthentik.io">
+                            <a href="https://goauthentik.io?utm_source=authentik_outpost&utm_campaign=proxy_error">
                                 Powered by authentik
                             </a>
                         </li>
diff --git a/scripts/web_api_readme.md b/scripts/web_api_readme.md
index cbf730782..1567467ab 100644
--- a/scripts/web_api_readme.md
+++ b/scripts/web_api_readme.md
@@ -1,6 +1,6 @@
 ## @goauthentik/api
 
-This package provides a generated API Client for [authentik](https://goauthentik.io).
+This package provides a generated API Client for [authentik](https://goauthentik.io?utm_source=npm-api-package).
 
 ### Building
 
diff --git a/web/src/flows/FlowExecutor.ts b/web/src/flows/FlowExecutor.ts
index a046c1390..d0fae5124 100644
--- a/web/src/flows/FlowExecutor.ts
+++ b/web/src/flows/FlowExecutor.ts
@@ -406,7 +406,8 @@ export class FlowExecutor extends LitElement implements StageHost {
                                                 ${this.tenant?.brandingTitle != "authentik"
                                                     ? html`
                                                           <li>
-                                                              <a href="https://goauthentik.io"
+                                                              <a
+                                                                  href="https://goauthentik.io?utm_source=authentik&amp;utm_medium=flow"
                                                                   >${t`Powered by authentik`}</a
                                                               >
                                                           </li>
diff --git a/web/src/pages/outposts/OutpostDeploymentModal.ts b/web/src/pages/outposts/OutpostDeploymentModal.ts
index 436c3ff14..d73efa019 100644
--- a/web/src/pages/outposts/OutpostDeploymentModal.ts
+++ b/web/src/pages/outposts/OutpostDeploymentModal.ts
@@ -20,7 +20,9 @@ export class OutpostDeploymentModal extends ModalButton {
             </div>
             <div class="pf-c-modal-box__body">
                 <p>
-                    <a target="_blank" href="https://goauthentik.io/docs/outposts/outposts/#deploy"
+                    <a
+                        target="_blank"
+                        href="https://goauthentik.io/docs/outposts/outposts/?utm_source=authentik#deploy"
                         >${t`View deployment documentation`}</a
                     >
                 </p>
diff --git a/web/src/pages/outposts/OutpostForm.ts b/web/src/pages/outposts/OutpostForm.ts
index 12c15b7ed..fef594a0f 100644
--- a/web/src/pages/outposts/OutpostForm.ts
+++ b/web/src/pages/outposts/OutpostForm.ts
@@ -165,7 +165,9 @@ export class OutpostForm extends ModelForm<Outpost, string> {
                 </p>
                 <p class="pf-c-form__helper-text">
                     See
-                    <a target="_blank" href="https://goauthentik.io/docs/outposts/outposts"
+                    <a
+                        target="_blank"
+                        href="https://goauthentik.io/docs/outposts/outposts?utm_source=authentik"
                         >documentation</a
                     >.
                 </p>
@@ -208,7 +210,7 @@ export class OutpostForm extends ModelForm<Outpost, string> {
                     See
                     <a
                         target="_blank"
-                        href="https://goauthentik.io/docs/outposts/outposts#configuration"
+                        href="https://goauthentik.io/docs/outposts/outposts?utm_source=authentik#configuration"
                         >documentation</a
                     >.
                 </p>
diff --git a/web/src/pages/policies/expression/ExpressionPolicyForm.ts b/web/src/pages/policies/expression/ExpressionPolicyForm.ts
index 0c7feb226..8834697a4 100644
--- a/web/src/pages/policies/expression/ExpressionPolicyForm.ts
+++ b/web/src/pages/policies/expression/ExpressionPolicyForm.ts
@@ -85,7 +85,7 @@ export class ExpressionPolicyForm extends ModelForm<ExpressionPolicy, string> {
                             ${t`Expression using Python.`}
                             <a
                                 target="_blank"
-                                href="https://goauthentik.io/docs/policies/expression"
+                                href="https://goauthentik.io/docs/policies/expression?utm_source=authentik"
                             >
                                 ${t`See documentation for a list of all variables.`}
                             </a>
diff --git a/web/src/pages/property-mappings/PropertyMappingLDAPForm.ts b/web/src/pages/property-mappings/PropertyMappingLDAPForm.ts
index 14c1a6a95..35de0e3da 100644
--- a/web/src/pages/property-mappings/PropertyMappingLDAPForm.ts
+++ b/web/src/pages/property-mappings/PropertyMappingLDAPForm.ts
@@ -72,7 +72,7 @@ export class PropertyMappingLDAPForm extends ModelForm<LDAPPropertyMapping, stri
                     ${t`Expression using Python.`}
                     <a
                         target="_blank"
-                        href="https://goauthentik.io/docs/property-mappings/expression/"
+                        href="https://goauthentik.io/docs/property-mappings/expression?utm_source=authentik"
                     >
                         ${t`See documentation for a list of all variables.`}
                     </a>
diff --git a/web/src/pages/property-mappings/PropertyMappingNotification.ts b/web/src/pages/property-mappings/PropertyMappingNotification.ts
index 7f4a1ca6d..127f5a1ef 100644
--- a/web/src/pages/property-mappings/PropertyMappingNotification.ts
+++ b/web/src/pages/property-mappings/PropertyMappingNotification.ts
@@ -57,7 +57,7 @@ export class PropertyMappingNotification extends ModelForm<NotificationWebhookMa
                     ${t`Expression using Python.`}
                     <a
                         target="_blank"
-                        href="https://goauthentik.io/docs/property-mappings/expression/"
+                        href="https://goauthentik.io/docs/property-mappings/expression?utm_source=authentik"
                     >
                         ${t`See documentation for a list of all variables.`}
                     </a>
diff --git a/web/src/pages/property-mappings/PropertyMappingSAMLForm.ts b/web/src/pages/property-mappings/PropertyMappingSAMLForm.ts
index 1015bd5b1..c59c02111 100644
--- a/web/src/pages/property-mappings/PropertyMappingSAMLForm.ts
+++ b/web/src/pages/property-mappings/PropertyMappingSAMLForm.ts
@@ -82,7 +82,7 @@ export class PropertyMappingLDAPForm extends ModelForm<SAMLPropertyMapping, stri
                     ${t`Expression using Python.`}
                     <a
                         target="_blank"
-                        href="https://goauthentik.io/docs/property-mappings/expression/"
+                        href="https://goauthentik.io/docs/property-mappings/expression?utm_source=authentik"
                     >
                         ${t`See documentation for a list of all variables.`}
                     </a>
diff --git a/web/src/pages/property-mappings/PropertyMappingScopeForm.ts b/web/src/pages/property-mappings/PropertyMappingScopeForm.ts
index 62099b9f0..bdff2c757 100644
--- a/web/src/pages/property-mappings/PropertyMappingScopeForm.ts
+++ b/web/src/pages/property-mappings/PropertyMappingScopeForm.ts
@@ -78,7 +78,7 @@ export class PropertyMappingScopeForm extends ModelForm<ScopeMapping, string> {
                     ${t`Expression using Python.`}
                     <a
                         target="_blank"
-                        href="https://goauthentik.io/docs/property-mappings/expression/"
+                        href="https://goauthentik.io/docs/property-mappings/expression?utm_source=authentik"
                     >
                         ${t`See documentation for a list of all variables.`}
                     </a>