diff --git a/ereuse_devicehub/inventory/views.py b/ereuse_devicehub/inventory/views.py
index a09f4f5b..70c058a4 100644
--- a/ereuse_devicehub/inventory/views.py
+++ b/ereuse_devicehub/inventory/views.py
@@ -326,7 +326,8 @@ class NewAllocateView(NewActionView, DeviceListMix):
         messages.error('Action {} error!'.format(self.form.type.data))
         for k, v in self.form.errors.items():
             value = ';'.join(v)
-            messages.error('Action Error {key}: {value}!'.format(key=k, value=value))
+            key = self.form[k].label.text
+            messages.error('Action Error {key}: {value}!'.format(key=key, value=value))
         next_url = self.get_next_url()
         return flask.redirect(next_url)